Just read an excellent article by Sheena Metal about the role radio can play in an independent musician's career - instead of copying it I'd encourage you to read the entire article here.
Radio remains, to this day, one of the best ways for musicians to promote their music and their projects in their area….and now, thanks to terrific technological advancements, nationally and worldwide. But most indies focus too much on the almost-impossible-to-crack Top 40 station market, and don't realize there are more effective ways to use radio instead: independent radio, specialty shows on local stations, and college radio.
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